Episode 37: Sukhi Singh
"I was never afraid of failing."
Sukhi Singh, Founder of Sukhi’s Indian Cuisine, on Bringing authentic Indian cuisine to mainstream America
Sukhi Singh is the founder of the multi-million dollar Indian food company, Sukhi’s. Sukhi is responsible for bringing Indian food to mainstream America through venues like farmer’s markets, Wholefoods and Costco.
Sukhi faced a lot of twists and turns in her entrepreneurial journey including a failed deli but she rose up with the help of her family. Listen to the podcast to learn more about her incredible journey from holding a blender and a bucket to running a successful enterprise.
Find out from the podcast how SUKHI:
Started her entrepreneurship journey with her family from opening a deli that eventually failed
Noticed a gap in Indian cuisine and found a way to fill the gap through providing ready-made sauces
Made a name for herself at Bay Area farmer’s markets which was the launch pad for expanding her business to retail
Handled the “four C’s” (confidence, culture, childcare and cash) and the role each played in helping her achieve her dreams
Relied on the support of her family from enlisting her husband, children, sister, brother-in-law and mother-in-law to grow her business
Made the best investment that changed her business for the better
Believes that a good product combined with good marketing is a recipe for success
“I haven’t seen anyone become big overnight. Everyone has to work hard." -Sukhi Singh
Born in India and inspired by her grandmother, Sukhi Singh had a natural gift for cooking. In 1985 she moved to the U.S with a passion and vision for sharing her native cuisine with those who love good food. Her continued passion and artful cooking is the inspiration behind Sukhi’s Indian Cuisine.